What is plain language?
Table of contents
Pillar 1: Focus on what the reader needs to know
Plain language is a style of writing that aims to achieve the following for readers:
- Quickly find what they need.
- Understand what they read.
- Use what they found to fulfill their needs the first time they read it.
Benefits of using plain language
- Reduced costs
- Fewer support questions
- Improved SEO
- Increased conversion
- Increased engagement
- Better reputation
Activity 1: Identify a person’s wants and create content for that need
Write an outline for a webpage that provides what Alex wants.
Tips
It’s July 19, 2009, and Alex, a tech-savvy individual, is searching for a SIM-only carrier or plan in the United States. Alex doesn’t want to be tied to a subsidized phone or a long-term contract and prefers a more flexible and affordable option. With this in mind, Alex turns to the Hacker News community, seeking advice and recommendations from fellow users.
Alex opens a web browser and navigates to Hacker News, a popular online forum for tech enthusiasts. After creating an account, Alex clicks on the “Ask HN” section to post a new question. The post’s title reads: “Any good SIM-only carriers or plans in the US?”
In the post’s body, Alex writes: “Hey HN community, I’m currently looking for a SIM-only carrier or plan in the US. I don’t want to be tied down to a subsidized phone or a contract. My main priority is finding an affordable option with flexible terms. If anyone has any recommendations or suggestions, I would greatly appreciate it! Thanks in advance.”