Your reader is a person
Table of contents
Reader-Centered Organization: Structure your content in a way that is focused on the needs and interests of your readers. Make it relevant and require less effort from them.
Using Short Sentences and Paragraphs: Break down your writing into concise and easily digestible chunks. Keep your sentences short and focused on one idea or action. This approach improves clarity and readability.
Using Design Features: Incorporate design elements, such as headings, lists, and visuals, to enhance the overall presentation of your content. These features make it easier for readers to navigate and understand the information.
Additional Techniques
Use pronouns: Address your readers directly by using pronouns like “you” to create a personal connection.
Avoid passive voice: Prefer active voice over passive voice. Active voice is more precise, more concise, and more direct. Passive voice often indicates bureaucratic language and should be minimized.
Avoid hidden verbs: Identify and eliminate hidden verbs disguised as nouns. They tend to be longer than their corresponding verb forms. For example, replace “figure out what’s going on” with “conclude” or “conduct analysis” with “analyze.”
Use consistent terms: Maintain consistent terminology throughout the document. Avoid using ambiguous terms like “shall” and use clear and specific language.
Everyday speech is good: Aim to use language that resembles everyday speech, making your writing more accessible and relatable to your readers.
Activity 6: Replace with questions and pronouns, fix passive voice, find inconsistencies:
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